Begin forwarded message:
> From: Divia Caroline Melwani
> Date: February 24, 2009 12:25:07 AM PST
> To: firstname.lastname@example.org
> Subject: question about your Olive Oil Kettle Style Potato Chips
> It says on the description page that “Kettle cooking in 100% olive
> oil also makes these chips a delicious source of omega-3
> polyunsaturated fats.”
> I have always been told that though olive oil is high in
> monounsaturated fatty acids, considered healthy, it contains very
> few to no omega-3 fatty acids. Here are some sources:
> These may not be the most authoritative sources in the world, but
> there seems to be a broad consensus that olive oil is NOT a good
> source of omega-3 fatty acids.
> While perhaps not technically misdescriptive, as olive oil can
> contain very small amounts of omega 3s, I think you language is very
> misleading. I love your avocado oil potato chips, and was in fact
> about to order some from your website, but I am concerned that a
> company with “Good Health” in its name would have such deceptive
> information in its product description.
> Divia Melwani, a concerned customer
Why did I decide to care enough to write them a letter? I’m not sure. I don’t think I’ve ever done anything like this before. I wonder if they’ll get back to me.
Update: I have been thanked for my input and informed that my email has been forwarded to Marketing, which is better than I expected :-).
Update 2: The CEO got back to me with a long email saying that the description was an oversight on their part, and that they would change it. He also offered to mail me a coupon for a free bag of the chips in question. Yay!